Spirit of the Canadian Badlands Tour

Visit the tour microsite >>

NEXT STOP: JUNE 17-18, DRUMHELLER, AB

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This year I’m teaming up with Canadian Badlands Tourism and Travel Alberta on a campaign photo-documenting Tom Jackson’s Spirit of the Badlands event series throughout Summer 2016. I’ll be updating this post as event details are rolled out.

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Hosted by popular Alberta musician, actor and philanthropist Tom Jackson, the “Spirit of the Canadian Badlands Journey,” kicks off on May 14th in Medicine Hat with a concert 3-4pm at the Medicine Hat Lodge. “The Canadian Badlands is a place that makes you feel free to explore without any limits,” says Jackson. “No matter where you go, the people embrace you with steadfast spirit,” he added. Tickets for the Medicine Hat event can be ordered online at www.SpiritOfTheBadlandsTour.com. ALL proceeds from this concert event will go to support the Medicine Hat Food Bank and the Fort McMurray relief efforts. Minimum donation for a ticket is ten dollars (plus fees). We will be collecting additional donation at the door for those wanting to help!

The next concert will be in Brooks on May 29th and other places on the journey include; Cypress Hills Provincial Park, Stettler, Drumheller, Three Hills and Lethbridge. For updates and announcements of venues, please visit www.CanadianBadlands.com. Admission to the events will be by a minimum donation of $10. All proceeds will be donated to local food banks and Fort McMurray Fire relief efforts.

Influential adventurer, photographer and social media blogger Dax Justin will join Jackson on the road, documenting their Badlands experiences and stories on social media.

 

Follow the campaign:

Visit the tour microsite >>

Dax Justin: Twitter — Snapchat — Facebook — Instagram

Canadian Badlands: FacebookTwitterInstagram

SNAPCHAT (DAXJUSTIN)

Spirit of the Badlands – Snapchat Video, Day 1: May 13, 2016

Spirit of the Badlands – Snapchat Video, Day 2: May 14, 2016

Spirit of the Badlands – Snapchat Video, Day 3: May 15, 2016

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For a ‘behind the scenes’ look at the campaign, follow Dax on Snapchat.

Download the Spirit of the Badlands press release:

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Dax

As always, drop me a line and follow my adventures on:
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Expedition: Badlands

In the Summer of 2015 I set out across Southwest Alberta on a 7-day expedition across the Canadian Badlands. This is Indiana Jones X Dr. Alan Grant.

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Below is a gallery of my Badlands Expedition.

Expedition Gallery

This expedition opened my eyes to the rich historic culture of Alberta. I also learned that my home province of Alberta was built from one thing: Grit.

Thanks to my expedition partners Chinook Country Tourist Association.

Want to learn more about the Canadian Badlands? Visit Canadian Badlands Tourism.

Related Media:

Chinook Country wins Travel Alberta Alto Award in Marketing Partnership Category

Dax

As always, drop me a line and follow my adventures on:
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SUBSCRIBE FOR UPDATES ON MY BOOK LAUNCH AND PHOTO PRINT RELEASES.

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S14 Expedition – Alberta, Canada

On August 4, 2014 I embarked on my first expedition, which was positioned to be around 7 days. People always ask how I began going on expeditions so I wanted to write about my first one. Turns out the S14 Expedition lasted around 20 days… This is the story of how it all happened.

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I was on Twitter one day and for the hell of it I tweeted @LincolnMotorCo and said “I want to go on a 7-day expedition across Alberta in one of your vehicles and document the journey across Instagram. Who can I talk to?” It was all super random and I just had the idea and acted on it. Turns out, a couple days later I woke up to an email from Ford Canada saying they wanted to partner on my expedition and collaborate. I then talked with Travel Alberta and they offered expedition support. Once I began aligning the expedition branding and started broadcasting that this was happening things started to move very quickly and I had a flood of emails from various adventure companies and ski resorts across Alberta. The entire thing was put together in a couple weeks and the backbone of the expedition was trying new things in the outdoors.

Expedition Gallery

I mentioned that the root of this expedition was trying new things in the outdoors. Here are the adventure activities that were new to me:

Huge thank you to all the support from Discover Banff Tours, local tourism and adventure companies, and to Ford Canada and Travel Alberta for making this happen.

Dax

As always, drop me a line and follow my adventures on:
Instagram
Twitter
Facebook Page

SUBSCRIBE FOR UPDATES ON MY BOOK LAUNCH AND PHOTO PRINT RELEASES.

I RESPECT YOUR PRIVACY AND WILL NOT SHARE YOUR EMAIL.